We are supposed to inherently feel good. When we don't, we are supposed to correct what is making us feel bad. If that feeling is driven by us, we change the behavior. If it is someone else, we investigate, either confirming or denying the complaint. If correct, then we repair the riff and, again, hopefully remove the instigation action.

REINFORCEMENT
Good, or virtue, is verified in a very direct manner. By doing good. Viewing the results of our own action - something we say or do - we gain pleasure. It can be very personal and not include anyone else at all, like seeing the result of something we have made. The impetus is also key because it doesn't have to involve anyone else either. It is something that we can purely do on our own for ourselves.

TRIGGERS
While Value is something that is gained from the positive response to something we do, Good is questioned by how we are treated. This is a bit hard to distinguish from respect, but the story below will make it more clear. The sad part of feeling Good though is the inherent way in which its void is almost always acquired: by abuse.

RAMIFICATIONS
First and foremost, feeling Good makes us happy. Contrapositively, if we don't feel good, we feel unhappy. In simple cases, that can make us feel pessimistic, looking down on ourselves. However, in more severe cases, it leads to our lashing out at others. Unable to manage our self-loathing we project it onto others, perhaps with the hope that knocking them down makes us feel less worse. It never does. In a term, this is what drives anger. And while it may be hard to see this concept when someone is attacking someone else, I can assure you that - 100% of the time - hating someone else starts with hating yourself.

STORY
The other sad part of the lack of Good, is that people become very hard to reach. That's because it is a self-defeating emotion. In all cases, when our brain is deceiving us, we really need others to help us correct the misimpressions. However, when you don't feel good, any self-scrutiny is painful. As a result, people with self-loathing will become reclusive, choosing to avoid others and any potential of self-examination.

I've been able to help people with mild "Good" deficiency, but have not pursured more severe cases. The reason for that is less about ability and more about coordination. I often talk about one's ecosystem; everything you do and all those with whom you interact. In order to help someone see what they're doing to themselves in this case, it needs to be a group effort. To borrow a step from drug and alcohol addiction, an intervention is required. And if you want to know the root of suicide and why it is so pervasive, this is the reason. A person is feeling really bad, so the last thing they are going to do is reach out to others. Instead, you have to figure out some way of cornering them so to speak - forcing them to see that they are, in fact, good - while somehow ensuring that the opporuntity isn't persceived by them as further evidence of their being a failure. The attemps at help are always worth, but given a world that so misunderstands and mistreats someone who hates themselves, it's no wonder we are so challenged in combatting this plague.